Northgate Dental
Dr. Sarah Chen opened her second location and realized her 2014 logo — a gradient blue tooth her cousin designed in PowerPoint — wouldn't survive the move. We stripped it to bone and rebuilt from the structure up: new wordmark, operatory wall graphics, branded scrub tags, and a website that books three times faster.
From Clip-Art Tooth to Monument
Summit Dental Group
Four locations, four different logos, four waiting rooms that looked like different companies. We built a master identity system with location suffixes, a shared color architecture, and a vehicle wrap program that turned their Sprinter fleet into rolling billboards. Patients now recognize Summit before they read the sign.
One Name, Four Locations, Zero Confusion
The DSO Branding Playbook
How to consolidate six clinics under one identity without losing what makes each location work. 34 pages of real frameworks, sub-brand architecture, and signage systems from practices that scaled past $10M in collections.
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34 PAGES · PDF · INSTANT DOWNLOAD
Axiom Dental Systems
Nine clinics, three specialty sub-brands, one PE-backed consolidation happening in real time. We built Axiom's master brand and a sub-brand architecture that lets each specialty clinic (ortho, peds, oral surgery) maintain its own voice while reading unmistakably as Axiom. The system is designed to absorb 25 more locations without a rebrand.